PARIS — Peugeot’s new CEO, Alain Favey, is focusing on boosting the Stellantis “upper mainstream” brand’s EV sales across Europe in 2025 with new models, updated powertrains and, in some cases, price cuts.
Favey, a former top executive at Europcar and Volkswagen Group brands Bentley, Porsche and Skoda, succeeded longtime CEO Linda Jackson early this month. Peugeot has been Stellantis’ marquee brand in Europe, with models such as the 3008 compact SUV and 208 small car consistently delivering segment-leading volumes, even as prices increased.
“Our ambition is to be the mainstream EV leader in Europe,” Favey said at the brand’s “E Lion” event Feb. 13. Peugeot can already claim leadership in one segment: The Peugeot e-208 was the bestselling small EV last year with a volume of more than 35,000, according to figures from Dataforce. That is twice as many as its nearest rival, the Corsa-e from Stellantis sister brand Opel/Vauxhall.
Peugeot’s EV sales in Europe last year were up 8 percent, outpacing the market by about 14 percentage points. Sales dropped, however, for several key models, with the e-208 losing 23 percent, despite leading its segment, and the e-2008 small SUV down 11 percent.
Peugeot sold about 83,000 EVs in Europe last year, according to figures from Dataforce, or about 13 percent of sales in Europe, just below the market average. The brand will probably need to sell at least 20 percent EVs this year to meet stricter fleet CO2 targets, although its emissions are calculated as part of the Stellantis group.
PETER SIGAL/AUTOMOTIVE NEWS EUROPE - February 25, 2025
