Developed by PSA for emerging markets, the Peugeot 301 will be assembled in Nigeria.
PSA/Peugeot-Citroen will start producing cars in Nigeria this year through a local manufacturing partner. The announcement comes about three months after rival Renault-Nissan's started vehicle output in Africa's largest economy. PSA said in a statement it will begin building its Peugeot 301 sedan in small volumes at a plant operated by PAN Nigeria Ltd. in the central state of Kaduna.
PSA will ship semiknockdown kits to Kaduna from its plant in Vigo, Spain. Additional models, such as the Peugeot 308 compact and 508, may follow later, PSA said in a statement.
The company's operations director for Africa Middle East, Jean-Christophe Quemard, said the move "will enable the group to take full advantage of growth opportunities in the market."
